Branson, MO – The Branson Tri-Lakes Building & Home Show is proud to announce new ownership as Ben and Danielle Ashford, Darren Hoelcher and Courtney Brown have officially acquired the event after its 30-year legacy in the community.
The new ownership team is honored to carry forward the long-standing tradition of the show and is committed to bringing it back to what it once meant to the Branson community — a gathering place that supports and showcases local businesses.
“We are incredibly proud to acquire the Branson Home Show after 30 years of history,” said the ownership team. “Our goal is to strengthen its impact, support our local businesses, and restore the strong community spirit that made this event special.”
Expanding Beyond Builders
While builders and home improvement professionals will continue to play an important role, the show will expand beyond its traditional focus. The vision moving forward includes a broader home, outdoor and lifestyle experience, welcoming vendors from across the Branson business community — not just construction-related industries.
This expansion will open the door to a wider range of local businesses and create more opportunities for community engagement.
Growth & Community Initiatives
Under new leadership, the show will focus on:
• Increasing booth vendor participation
• Driving greater foot traffic and community attendance
• Supporting and highlighting local businesses
• Hosting a Vendor Appreciation Night to celebrate and strengthen partnerships
• Offering DIY seminars to educate, inspire, and engage attendees
The new team is committed to revitalizing the show and reestablishing it as a must-attend community event. “We purchased the Home Show because we believe in investing in the community we serve,” said Ben Ashford. “This event brings together homeowners, local businesses and industry professionals in a way that creates real connections and opportunities. We saw the potential to grow the Home Show into something even more impactful – a trusted resource for residents and a strong platform for local companies. Our goal is to build on its foundation and make it a signature event our area can be proud of.”
Meet the Branson Home Show Team
Ben and Danielle Ashford
Ben and Danielle Ashford are proud Branson residents and the new owners of the Branson Home Show, bringing with them deep community roots, professional experience, and a shared passion for serving the area they call home.
Ben, originally from Forsyth, and Danielle, a Branson native, have been married for 21 years and are the proud parents of two sons, Zeb and Skyler. Their family also includes their beloved dogs, Luna and Momo, and they are excitedly preparing to welcome their first grandchild.
Danielle has dedicated 22 years to education as a teacher, while Ben has spent the past decade in sales and is a partner with Firm Foundation Builders in Branson West. Together, they recently built their own forever home, further strengthening their connection to the local home and building industry.
Deeply rooted in the community, Ben and Danielle purchased the Branson Home Show with a heartfelt mission to give back and create meaningful opportunities for local businesses and homeowners alike. Their vision is to grow the event into a dynamic showcase of the region’s talent, craftsmanship, and innovation—highlighting the many businesses that make the Branson area such a special place to live.
Outside of work, the Ashfords enjoy spending time in nature, floating local rivers with family, and making memories with loved ones. They are especially proud of their two sons and remain committed to building both a strong family legacy and a thriving community through their new role as Home Show owners.
Darren Hoelcher and Courtney Brown
Darren Hoelcher and Courtney Brown bring energy, experience, and a deep love for the Branson community as the new owners of the Branson Home Show. Residents of Branson for the past 14 years, they’ve built both a life and a legacy in the Ozarks, raising three children and now enjoying life as grandparents to three.
Courtney, a Rolla, Missouri native and Air Force veteran, spent 25 years in retail, developing a strong passion for customer experience and community connection. Darren, originally from Springfield and a graduate of Kickapoo High School, brings a dynamic background in construction and marketing, combining hands-on expertise with creative vision. Darren is a partner with Firm Foundation Builders in Branson West.
Together, they share a love for the lake, boating, and the vibrant lifestyle that makes the Ozarks so special. With their combined talents and enthusiasm, Darren and Courtney are excited to grow the Branson Home Show into an even more inspiring and community-centered event.
The ownership team has much more to share with everyone in the Tri-Lakes in the coming weeks and months. Additional event details, website, vendor registration information, and sponsorship opportunities will be announced soon.
To schedule an interview, please contact:
Karen Halfpop
ilovemarketing4u@gmail.com
For more information about vendor registration and sponsorship opportunities, please contact:
Darren Hoelcher
417-861-5626
contact@bransonhomeshow.com
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Branson Tri-Lakes Building and Home Show
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Karen Halfpop
- March 25, 2026
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